Product Design
Costco x Apple Digital Tickets
A screen embedded in Costco's Apple display tables, replacing manual paper price tags and the old print-a-ticket purchase flow with a live, synced experience. Built in partnership with Apple, now in pilot across Costco locations nationwide.
Client: Costco, in partnership with Apple
Industry: Retail, Retail Technology
Timeline: 4 weeks
My Role: Lead Product Designer
Costco's in-store Apple displays relied on manually printed price tags and a clunky tablet-and-printer ticket system that broke the natural flow of browsing. I designed an embedded touchscreen experience that syncs with live inventory, replacing paper price tags and the old ticket flow with a faster, more intuitive way to browse and buy now in pilot across Costco locations.
The Problem
Every day, in every Costco, someone prints a price. Cuts it. Slides it into an acrylic holder. Does it again tomorrow if there's a sale, a markdown, a special. It works, mostly, but it's slow, and it's manual in a business built on speed.
The way people actually bought Apple products in Costco was its own workaround: a tablet and a printer, bolted to the table. Find what you want, print a ticket, walk it to the front. It worked, but it broke the natural rhythm of browsing. You weren't shopping, you were operating a kiosk.
The Problem
Every day, in every Costco, someone prints a price. Cuts it. Slides it into an acrylic holder. Does it again tomorrow if there's a sale, a markdown, a special. It works, mostly, but it's slow, and it's manual in a business built on speed.
The way people actually bought Apple products in Costco was its own workaround: a tablet and a printer, bolted to the table. Find what you want, print a ticket, walk it to the front. It worked, but it broke the natural rhythm of browsing. You weren't shopping, you were operating a kiosk.