I shape brand systems and digital experiences meant to hold up in the wild, on store screens, in rebuilt websites, in the in-between moments of someone's day. I bring that instinct into every stage of the process, from early strategy through final execution, translating what people need into systems that feel obvious in hindsight.

Besides that I love golf and hate it at the same time, my bike gets no days off, and my espresso machine is my best friend.